Our Principals
Ellen Sills-Levy, Founder
Founder of ESL Insights, LLC., Ellen brings a wealth of global, multi-faceted marketing and business knowledge to each research assignment.   Ellen has specialized in a variety of businesses and disciplines including financial services, media, communications and non-profits.   It is Ellen's passion for solid research that gets to the heart of each marketing or business problem.  It is a passion for not only doing, but for results.  Ellen is a skilled communicator, and has an uncanny ability to hear what is said and unsaid.   As part of her research background , Ellen developed a set of proprietary tools to improve business effectiveness and for understanding underlying motivators, thoughts and behaviors. More about Ellen Sills-Levy
Claire Tinker, Principal
Claire joined ESL Insights, LLC. from Xerox Corporation where she had an extensive and successful career in field operations and customer support.  As an ESL Insights principal, Claire brings a unique perspective and level of understanding to every research assignment whether in business-to-business or in the broader consumer marketplace.   Claire's passion is for problem solving marketing and business problems - a passion that is equal to her incredible skills.  Claire's strength is her ability to look at the findings from each research assignment from a number of points of view simultaneously to understand: The strategic fit and implications of the learnings in the broader business context "Real world" consequences including recommendations for next steps How the customer and end user will be impacted And finally - and following the company's basic philosophy - each ESL Insights report is tailored to the specifications of the customer.  Her goal is to ensure "turnkey" delivery of each report.....so that each client can use today's presentation in tomorrow's AM meeting without needing to change anything! Claire has recently relocated to Seattle, Washington where she applies the knowledge she gained doing business-to-business research around work/life and technology to how she does her job on a daily basis. More about Claire Tinker
Managing Directors Libby J. Dubick Norma Neihoff-Emerson Melanie Radley
Our Board of Directors
Edgar C. Britschgi, Chairman of Young & Rubicam Brands (Holding) Switzerland and Chairman & CEO of Advico Young Rubicam, Zurich
Mel Zwaig, Founder and CEO, Zwaig Consulting, Toronto