Consulting and Research Services

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As providers of custom research services, we at ESL Insights are committed to the definitive use of the most appropriate state-of-the-science research tools for each client's specific information needs and the constituency to be researched. The consulting and research services include:

Qualitative and Quantitative Services

Research for Improving Business Effectiveness

Research for Understanding Underlying Thoughts and Behaviors

Research for Marketing to Women

Qualitative and Quantitative Services

We utilize qualitative research - including conducting business and consumer focus groups and in-depth interviews - to help you understand how your customers or clients perceive, in their words and language, a product or service you provide.

For quantitative research, we utilize a variety of methods - online, mail, or telephone interviewing - whatever is most effective in reaching a statistically projectable sample of your target audience. Additionally, we utilize advanced analytical tools as appropriate including significance testing, data modeling, conjoint analysis, acceptance testing, .

Research For Improving Business Effectiveness

Because ESL Insights' principles are committed to providing actionable information, we have developed a series of business effectiveness tools to help you get to the core of the issue quickly and identify the high-leverage strategies.

The Irritations Index™ helps our clients identify those issues which occur the most frequently....and are most annoying to their customers. This tool can be used on its own as part of an overall client acquisition and retention strategy, or as the front end of a Six Sigma initiative.

The Goodwill Index™ gets at the intangible drivers of shareholder value: how you and your company are perceived by your key constituencies -investors, employees and consumers. This 360° assessment of corporate reputation goes beyond the scope of a typical internal controls assessment to measure the intangible assets of institutions and enterprises from brand and future intentions to management reputation.

Scenario Planning provides alternative views of the future to help you understand how the initiative you are planning will play out in the real world before you commit time and resources to it.

Research For Understanding Underlying Thoughts and Behaviors

Often what is expressed at the surface is very different from what is really going on at a deeper level. Subconscious motivators can impact in our daily lives in a number of ways, from our choice in the products we buy to how a new corporate initiative is received by employees. Knowing in advance what people are thinking can make a marketing campaign or a technology launch far more effective. At ESL Insights, we have a number of proprietary tools to help identify these motivators.

Hylstan Archetype Explorations™

Uncovers subconscious drivers affecting responses to brands, products and services.

Reality Research Systems™

Ethnographic observations and interviewing to explore deep values and end benefits.

Creative Trend Sessions™

Qualitative explorations to learn what trends are actually affecting consumer choices and why these trends are having an effect.

Tools For Marketing To Women

Whether it is healthcare, technology, or financial services, women have needs and preferences which differ from those of male consumers. ESL Insights' principals have considerable background in understanding exactly what is required to speak to women in their language and meet their most pressing needs and desires. We are also particularly attuned to the generation of Boomer women who are currently redefining what "midlife" means in terms of energy, giving back, and moving on to newer and greater achievements. Our proprietary tools for marketing to women enable our clients to get at the significant language and motivators.

Women Wherever™

Uncovers key drivers affecting how women respond to brands, products and services.

Women In Their Power Years™

Explores the motivators and unique perspectives of the Boomer Woman who has defined what she wants out of life, and who has the financial resources to afford it.

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	ESL Insights, LLC. \| home About Us \| Consulting and Research Services \| Client Engagement Process \| Case Studies... \| Contact Us Consulting and Research Services As providers of custom research services, we at ESL Insights are committed to the definitive use of the most appropriate state-of-the-science research tools for each client's specific information needs and the constituency to be researched. The consulting and research services include: Qualitative and Quantitative Services Research for Improving Business Effectiveness Research for Understanding Underlying Thoughts and Behaviors Research for Marketing to Women Qualitative and Quantitative Services We utilize qualitative research - including conducting business and consumer focus groups and in-depth interviews - to help you understand how your customers or clients perceive, in their words and language, a product or service you provide. For quantitative research, we utilize a variety of methods - online, mail, or telephone interviewing - whatever is most effective in reaching a statistically projectable sample of your target audience. Additionally, we utilize advanced analytical tools as appropriate including significance testing, data modeling, conjoint analysis, acceptance testing, . Research For Improving Business Effectiveness Because ESL Insights' principles are committed to providing actionable information, we have developed a series of business effectiveness tools to help you get to the core of the issue quickly and identify the high-leverage strategies. The Irritations Index™ helps our clients identify those issues which occur the most frequently....and are most annoying to their customers. This tool can be used on its own as part of an overall client acquisition and retention strategy, or as the front end of a Six Sigma initiative. The Goodwill Index™ gets at the intangible drivers of shareholder value: how you and your company are perceived by your key constituencies -investors, employees and consumers. This 360° assessment of corporate reputation goes beyond the scope of a typical internal controls assessment to measure the intangible assets of institutions and enterprises from brand and future intentions to management reputation. Scenario Planning provides alternative views of the future to help you understand how the initiative you are planning will play out in the real world before you commit time and resources to it. Research For Understanding Underlying Thoughts and Behaviors Often what is expressed at the surface is very different from what is really going on at a deeper level. Subconscious motivators can impact in our daily lives in a number of ways, from our choice in the products we buy to how a new corporate initiative is received by employees. Knowing in advance what people are thinking can make a marketing campaign or a technology launch far more effective. At ESL Insights, we have a number of proprietary tools to help identify these motivators. Hylstan Archetype Explorations™ Uncovers subconscious drivers affecting responses to brands, products and services. Reality Research Systems™ Ethnographic observations and interviewing to explore deep values and end benefits. Creative Trend Sessions™ Qualitative explorations to learn what trends are actually affecting consumer choices and why these trends are having an effect. Tools For Marketing To Women Whether it is healthcare, technology, or financial services, women have needs and preferences which differ from those of male consumers. ESL Insights' principals have considerable background in understanding exactly what is required to speak to women in their language and meet their most pressing needs and desires. We are also particularly attuned to the generation of Boomer women who are currently redefining what "midlife" means in terms of energy, giving back, and moving on to newer and greater achievements. Our proprietary tools for marketing to women enable our clients to get at the significant language and motivators. Women Wherever™ Uncovers key drivers affecting how women respond to brands, products and services. Women In Their Power Years™ Explores the motivators and unique perspectives of the Boomer Woman who has defined what she wants out of life, and who has the financial resources to afford it.